The CRM that runs your entire sales operation

What is SaleInline?

SaleInline is customer relationship management software delivered as a cloud service (SaaS). You sign up, a private workspace is created at your-company.saleinline.com, and your team signs in from any browser. There is nothing to install, no server to maintain and no separate mobile app to keep updated — the interface adapts to phones and tablets.

The product is built around a simple idea: a sales team should not have to switch tools to finish a conversation. A prospect who writes on WhatsApp, calls the office number an hour later and then books a meeting online is one person with one history. In most setups that history is scattered across three different products. In SaleInline it lands on a single record, in order, with the owner, the stage and the next task attached to it.

Three characteristics separate SaleInline from a general-purpose CRM:

Communication is built in, not integrated

The WhatsApp, Instagram and Messenger inbox and the WebRTC softphone are native modules. Messages and calls write directly to the lead record — there is no middleware to configure and no sync to break.

Nothing is sold as a separate module

There is no à-la-carte price list: you pick one plan and get everything in that tier. The entry plan already includes the CRM, the shared inbox, the phone, appointments, finance, inventory and reports; higher plans add the heavier tools. What you never do is buy a “finance module” or a “reporting hub” as a separate line item.

Each workspace has its own database

SaleInline is multi-tenant at the application layer but single-tenant at the data layer: your records live in a database that belongs only to your workspace, not in a shared table filtered by a customer ID.

Which modules are included?

The last column shows the plan each module becomes available on. Most of them are in the entry plan; none of them is sold as a standalone product.

There is also a work-time module that tracks shifts, clock in/out and breaks, and measures how long each lead waited for a first reply — counted in working minutes, so a message that arrives at 23:40 and is answered at 09:12 the next morning is recorded as 12 minutes of response time, not eleven hours.

How a lead moves through SaleInline

The shortest description of the product is the path a single prospect takes from first contact to paid invoice.

1. The lead arrivesSomeone writes on WhatsApp, sends an Instagram DM, calls your number, submits a web form or comes in through the lead webhook from an ad platform. SaleInline creates the lead automatically, normalises the phone number to international E.164 format and checks for an existing duplicate.
2. It gets an ownerOwnerless conversations are distributed round-robin among the agents assigned to that channel, or routed by automation rules. The owner is notified in the app immediately.
3. The conversation happens in one placeThe agent replies from the same inbox the message arrived in, or calls back with the browser softphone. Every message, call recording and note is written to the lead record.
4. The lead becomes a dealWhen there is a real opportunity, the lead converts to a deal on a pipeline. Products are attached, a value is calculated and a close date is set.
5. Automations do the repetitive partStage changes trigger follow-up tasks, reminder messages, field updates and notifications, so nothing depends on somebody remembering.
6. The deal is won and the numbers settleMarking a deal won deducts stock, records the cost of goods as an expense, calculates the salesperson's commission and updates the funnel and revenue reports.

Who is SaleInline for?

SaleInline is designed for teams of roughly 3 to 50 people who sell through conversations — where a human talks to the customer on WhatsApp or the phone before money changes hands. It fits clinics, real-estate offices, schools, dealerships, agencies, contractors and B2B sales teams.

It is a good fit if you recognise several of these:

• Most of your inbound interest arrives on WhatsApp or Instagram, and replies currently come from a phone that one person owns.
• Nobody can say how long a new lead waits before the first reply.
• Your pipeline lives in a spreadsheet and the real status lives in someone's head.
• Commissions are calculated by hand at month end.
• You already pay for three or four separate tools that do not talk to each other.

It is probably not the right tool if you need a purely self-service e-commerce funnel with no human contact, a field-service dispatch system with route optimisation, or a full ERP with manufacturing and multi-warehouse logistics. SaleInline tracks stock as it relates to selling, not as a warehouse management system.

Why response time decides how much you sell

The single most researched number in lead management is how fast somebody answers. A Harvard Business Review audit of 2,241 US companies found that firms contacting a lead within an hour were seven times more likely to have a meaningful conversation with a decision maker than firms that waited just one hour longer. The same study found the average company took 42 hours to respond, and 23% never responded at all.

Source: James Oldroyd, Kristina McElheran and David Elkington, “The Short Life of Online Sales Leads”, Harvard Business Review, March 2011.

This is why response time is a first-class measurement in SaleInline rather than something you reconstruct from timestamps. The platform records when each lead first made contact and when a human first answered, then reports the gap per agent, per channel and per team — measured in working minutes against each person's shift calendar, so nobody is penalised for being asleep.

How SaleInline differs from a typical CRM stack

Most small sales teams do not run one tool. They run a CRM, plus a shared WhatsApp inbox, plus a cloud phone system, plus a booking page, plus a reporting add-on — each with its own login, its own bill and its own partial copy of the customer.

There is a second, structural difference worth knowing before you compare vendors. The three best-known CRM platforms each use a different commercial model: HubSpot prices per seat and separates capability into different “Hubs” you buy individually; Zoho CRM prices per user per month with telephony delivered through third-party integrations; Bitrix24 prices per account in user tiers and bundles telephony. SaleInline is closest to the third model — a flat price per workspace with a seat limit — but with every module switched on from the first plan. If you are comparing, compare on what is switched on and how the bill grows when you hire, not on the headline price.

Vendor pricing models described as published by each vendor in September 2026. Always check the vendor's own pricing page before deciding.

If you are already on another CRM, migration is not a reason to stay. SaleInline imports from Bitrix24 — leads, contacts, deals, products, custom fields and activity history — and we handle migrations from Kommo, Zoho, HubSpot and Excel as part of onboarding.

Hosting, data and security

These are the facts you will need for a procurement form or a data-protection review.

Traffic is encrypted end to end with TLS, and the voice layer runs over encrypted WebSocket transport so calls stay inside the browser session. Access control is enforced on two axes at once: per-module CRUD permissions decide what a user can do, and the department org chart decides whose records they can do it to. Failed sign-ins are rate-limited — five wrong attempts from the same email and IP lock that combination for three hours — and two-factor authentication is available for every account. Every change to settings, ownership and records is written to an activity log you can filter and export.

Your data stays yours. Leads, deals, products and reports export to CSV at any time, from the same screens you use them on, with the columns and filters you currently have applied. There is no export fee and no support ticket required.

What does SaleInline cost?

Four plans, priced per workspace rather than per seat. The entry plan already runs a full sales workflow; the higher plans raise the limits and unlock the heavier tools.

Only genuine usage costs extra: additional WhatsApp numbers, an SMS gateway, extra SIP lines, more seats and more storage are available as add-ons. Modules never are. Yearly plans include a year of unlimited WhatsApp messaging and cost less than ten months of the monthly price. See the full pricing page for the complete comparison matrix and add-on prices.

Switching plans never deletes anything. If you move to a smaller plan, records above the new limit become read-only until you upgrade again — nothing is removed.